Amazon introduces its own dog food line
Amazon (remember when it was a river?) continues its quest to dominate the world (make that the universe) — by selling everything that can possibly be sold, delivering it in ways never before possible, and taking people where they’ve never been able to go.
Now it wants to feed your dog, too.
In its march to ruling every retail category imaginable, Amazon has announced the debut of a dog food line, which will be part of a much bigger step into the highly profitable, nearly inflation-proof world of pet food and products.
According to Bloomberg, Amazon is calling the pet food Wag, named after Wag.com, which Amazon acquired in 2011. Wag.com now redirects to an Amazon landing page.
The food comes in several different varieties, with primarily protein sources including chicken, beef, salmon, lamb, and turkey. It will be available in puppy or adult formula and sold in five-, 15-, and 30-pound bags.
The food line is labeled “no grain added.”
Americans are projected to spend more than $72 billion on their pets in 2018, according to the American Pet Products Association. So the only real surprise here is, what took Amazon, which owns everything from Whole Foods to the Washington Post, which is renowned as a dog-friendly company, so long?
The move is seen as a threat to Petco Animal Supplies Inc. and PetSmart Inc., which purchased Chewy.com last year for more than $3 billion, as well as big box retailers and supermarkets that sell pet supplies online to many of the nation’s 85 million pet-owning households.
So don’t be surprised if you are seeing dog food-toting drones flying over head in your area some day soon.